|
|
| Strategic Planning Information |
|
||
|
|
Ten Steps To A Great Strategic Plan
Ask a small business owner about their strategic plan and they'll either laugh or get that stricken look in their eyes. Yet it's well documented that businesses with a strategic plan are more successful. No matter what size business, from solo practitioner to hundreds of employees, a thoughtful strategic plan will help you achieve your dreams. Many business owners don't go down the strategic planning road because they are a little intimidated by the idea. They don't know how, they are not familiar with the terminology and simply don't know where to begin. We can remedy that. A couple of preliminary principles to understand: a strategic plan is not a long to do list ? it's about the big picture, your approach to the market, and the metrics you'll use to measure your progress. Strategic planning is a bit of an oxymoron. Strategizing is a creative process; planning is a rather linear process. So be creative first, then organize into a plan. To keep the creativity in the strategic planning process, remember that it's not etched in stone. You create it and you can change, modify and tweak it as needed. Here are ten steps to creating an effective strategic plan: 1) Start by listing five or six values by which you want your company to operate. Be honest and be real. If intensity is part of your culture, say so. If fun is part of your culture, say so. There are no right and wrong values. 2) Write out your company's brand promise. This is the one unbreakable promise you make to your customers. For example, our brand promise for EWF International is "Real-life, real-time business help in a confidential community of peers." 3) Articulate your vision. Get clear on what you want your company to look like long term. Though you are thinking about some point in the future, describe in present tense terms what your company looks like in five to ten years. 4) Set big goals. Goals are desired outcomes, not a description of actions or activities, but the final picture. For example, "Achieve 95% customer satisfaction" as opposed to "Improve our customer service process." Your goals should be ambitious and achievable, not bravado. Choose three to five big goals that you want to accomplish in the next five years. 5) Now it's time for numbers. Choose three to five key metrics that drive your business. Of course everyone tracks income and expense, but what key numbers, ratios and percentages, specific to your industry and your business, do you need to faithfully track weekly and monthly? Don't overcomplicate this, simply ask yourself, "What numbers need to go up or down for this business to be successful?" For example, if you're in retail, you might want to track profit per square foot. A professional services firm might track billable hours. You might track client retention or profit per client. There is no one set of numbers relevant for all businesses, but you know best how your business works and what needs to be measured. Then choose one critical number that needs to be watched carefully and immediately. Often this is a measure of some activity, one aspect of the business or someone's job. For example, how many sales calls do you need to make each week to get new clients? How many new strategic alliances do you need to expand your market? 6) Next it's time to think about what actions need to be taken in the next 90 days to move you toward your goals. For example, technology improvements, marketing connections, staff training, new equipment, better financing, certifications, strategic alliances. Review these actions every quarter and determine new actions for the next 90 days. 7) Determine accountability ? you must determine who is responsible for what by when. Use a simple three column chart to track the initiatives. 8) The most often overlooked part of a strategic plan is celebration. You and your team will work hard to implement the plan. Decide in advance how you will celebrate. What's the reward? It could be bonuses or some new piece of technology you've wanted, a company party, whatever sounds fun to you. 9) The next step is to have each person set weekly priorities, and from those priorities each person chooses the #1 priority for their week. This simple process, when written and tracked faithfully will create the biggest difference in your organization. 10) Above all, don't worry about perfection and keep it simple. Your plan is not going to be published and critiqued. It only has to make sense to you and your team. The purpose is to be focused and intentional, yet flexible. Have fun with it! © 2004 Darcie Harris Darcie Harris is co-founder of EWF International®, an Oklahoma based firm providing peer advisory boards for women business owners and executives. With 30 years experience in marketing, sales, management and entrepreneurship, she is achieving her dream by helping others achieve theirs. EWF International® franchises are available throughout the Southwest.
|
|
|
|
RELATED ARTICLES
Business Strategy Planning Made Easy Ask Yourself three simple questions that affect your strategy planning... What direction is my business going in? How do I create my business strategy so that I can position myself as a leader in my industry? Where do I go to find out information about business strategy planning? Regroup - How To Do It And Why It Works Regroup?is this a new management trend? Not a chance! Regroup is simply an opportunity to end one month's business cycle, recap the performance of your company and outline a plan of success for the new upcoming month. Why does it work? Because it allows each person on your team to assess their performance from the previous month, and make any necessary adjustments for the new month. Here's how it works: The Chief Cause of Business Failure & Success Business rises and falls on leadership. According to business guru, Brian Tracy, "Leadership is the most important single factor in determining business success or failure in our competitive, turbulent, fast-moving economy." Still not convinced? Based on a study by Jessie Hagen of the US Bank, here are the main reasons why businesses fail: Why Do a Business Plan? To Grow (Catapult) Your Business That's Why. Making a Decision to Outsource: Strategic Constraints Many companies are reluctant to dive into outsourcing ocean because of various reasons of strategic nature. As far as strategic goals are touched upon, managers are concerned with the following issues: Getting Started with Succession Planning: Part II Succession planning requires the owner of a small or medium-sized business to plan for what the company will look like and how it will operate after the transition to new owners is complete. Unless the owners have succession goals in mind, they won't achieve them. Once these goals are in place, the owners should backtrack and identify the process that will get the firm from its current status to the targeted status after succession. Some of the people involved in the process of transforming the company should be retained as future managers. Others are best utilized just for the transition but not in a managerial or ownership role after succession. Business Plans Keep You On The Success Course Where would your business be without a proper plan? A business plan sets the direction for the future of the business. It gives the business owner or manager a sense of guidance, listing the goals and objectives of the business from the start. How To Leverage Your Current Ideas And Products Into Multiple Revenue Streams Diversify - to make diverse, give variety, to balance, to divide securities in different industries, to produce variety, to engage in varied operations. How to Achieve E-commerce Success ?You Gotta Plan! Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what it is today, one of the most successful, award winning companies in South Florida with more than 7,000 customers who purchase from us on a regular business. To better serve our customers, we took our business to the Internet. We still have a brick and mortar storefront, yet everyday we receive more and more customers via the Internet. Microsoft Great Plains Implementation: Healthcare/Hospital example ? overview for consultant Microsoft Great Plains fits multiple services market niche and healthcare is not exemption. In the case of Healthcare/Hospital there is usually healthcare patient history tracking system in place and backoffice or accounting application should be integrated on the ongoing basis with the above mentioned system plus often Hospital or association is non-profit organization and non-for-profit accounting specifics should be taken into consideration. 5 Strategies That Will Boost Your Business Productivity Today! - Part 2 Growing your own small business can be one of the most exciting journeys you could ever embark upon! How To Get More Business During The Winter Months Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners. The first step in overcoming this problem begins in your brain (don't they all?) The Chasm of Change---- Restructuring ----- The Goliath Richard L. Daft one of the country's recognized academic leadership experts raises the question, "What kind of people can lead an organization through major change?" A Turn-A-Round restructuring qualifies as major change and requires transformational leadership. Daft points out that this type of leader is characterized by the ability to bring about change through innovation and creativity. This type of leader motivates people to not only follow their lead but to believe in the vision of corporate transformation, the need for revitalization, to sign on for the new vision and to help institutionalize a new organizational process." Daft points to four principles in discussions about leading an organization through major change. These four principles are the foundation of the restructuring Turn-A-Round process. Restaurant Startup - Part 1: Market Research ? What are Potential Competitors Doing? The first step in starting a restaurant is proper planning. One must lay out a plan complete with goals, priorities, and the tasks that he will need to complete in order to achieve these goals. The biggest mistake first time restaurant owners make is improper planning. Ambition, while absolutely required, is simply not enough to succeed in the highly competitive food service industry. Benefiting from Strategic Thinking I recently took an organizational behavior class where my professor conducted a strategic thinking exercise in which groups of students were to be a part of a scholarship committee. The purpose of our committee was to use strategic thinking on allocating a scholarship budget to reward several incoming freshmen to our university. I, along with some classmates represented freshmen candidates who would receive the scholarship. To Go or No Go, That Is The Question Last week we talked about a few of the ways to test the feasibility of a business idea to help determine if the idea really had merit or just looked good on the surface. To recap, I said don't bet the farm on the opinions of friends and family, consult with knowledgeable business experts, and conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. This week let's take it a step further and talk about the creation of a formal Feasibility Plan which will help you determine the true feasibility of your big business idea. Business Process Methodologies I've either been involved with or held a process-related role since 1994. It started in the government with TQM (Total Quality Management). Then before I left the government, I worked with ERWin and some process standard model -- I've forgotten its official name. We had pages and pages of flows that were not easy to follow. Dotcom Business Plans Archive Project One of the most important initiatives in the domain of business documentation is that of professor David Kirsch from the University of Maryland, who thought of a dotcom Business Plan Archive - , a project that consists of collecting business plans for posterity. The project was started in 2002, through the Web portal businessplanarchive.org. The site was built by Webmergers.com and the University of Maryland's Robert H. Smith School of Business, in collaboration with the Center for History and New Media at George Mason University.The project received financial support from the Alfred P. Sloan Foundation. Resilience I. INTRODUCTION College Students and Graduates to Run Company Outlets or Franchises Does your overall business strategy include the recruitment of college students to run your locations? Are you a franching company and looking for young, talented, hardworking and dedicated franchisees? There are some things to think about before you deploy such a strategy. There are both positives and negatives to focusing your recruitment efforts on college students, for instance best reason's to use college students include some of the following:
|
